By outsourcing production the client organisation makes an immediate saving on overheads. ISC's advice on content and circulation then helps the client derive maximum benefit from using the publication as part of its public relations strategy. The publication not only increases international awareness for the client organisation, but also serves as a high-quality profile of its aims and objectives. Most significantly, ISC will develop on the client's behalf a potential for revenue generation as the influential global audience for such publications makes them an attractive advertising medium. The advantage of using advertising to fund the publication means that it can be produced at no cost to the client organisation. There is also no risk for the client as ISC guarantees that its experienced sales managers will generate sufficient commercial revenues to fund all production and distribution costs. In addition, the client may benefit from royalty payments depending on the coverage and total circulation of the publication.